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Enhancing Your Website's Google Ranking and Performance

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In today's blog we are going to be going over your website and Google ranking for the website itself. Some action items that we can actually take on the site to improve it. And some tools that we can set up to work alongside the site to give you reporting and data on how you can make it better.My name is Rich Haik and we're just going to dive right in! Now, websites are one of the things that a lot of business owners take pride in when it comes to their digital storefront. This is essentially their baby online versus their in store experience. So if you have a brick and mortar location, we all put a ton of time and money and we pay rent on that thing, and we care about it a lot and the experience that we're giving to people that walk in the door

Mastering the Art of Strategic Planning: A Comprehensive Guide to Effortlessly Plan a Year's Worth of Facebook Content by Alpha Social Media

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In the ever-evolving realm of social media, where the landscape is as dynamic as the conversations happening within it, the strategic planning of content stands as a critical element for brands aiming to make a lasting impact. Alpha Social Media, a pioneer in navigating the digital space, understands the significance of a meticulously thought-out approach to content planning, especially on a platform as influential as Facebook. In this extensive blog, we will unravel the secrets to effortlessly planning a year's worth of engaging and impactful content, ensuring that your brand not only survives but thrives in the digital sphere.

Mastering Social Media Marketing: The Ultimate Blend of Organic and Paid Strategies

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In this in-depth guide, we're going to explore the dynamic world of digital marketing with a special focus on social media and websites. While we've touched upon various aspects of this topic in previous episodes, today's discussion aims to provide you with a comprehensive overview. We'll delve deep into the essential elements of social media marketing, examining both organic and paid strategies and understanding how they synergize to amplify your brand's presence.

Comprehensive Social Media and Google Ads Platform Comparison Guide

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Greetings, fellow digital marketing enthusiasts and business owners! We are Alpha Social Media, Springfield's leading social media marketing team. Today, we embark on a crucial journey – understanding the intricacies of selecting the right social media platform and Google Ads for your business. In a world of ever-expanding digital networks, making an informed choice about where to invest your time, resources, and marketing budget is paramount. In this comprehensive guide, we'll delve deep into the major social media platforms and Google Ads, shedding light on their unique attributes to help you make the optimal decision for your business.

If You Like Going Viral on TikTok...

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If you like going viral on TikTok, this blog is going to talk about ways that we can spot trends, ultimately create a viral video, and then the steps after the fact to capitalize on it for our business and marketing goals. Welcome to season four, episode eight of Let's Talk Social. I'm your host, Rich, and I'm going to be taking you through all three topics today.

The Synergy of SEO and Social Media: Boost Your Online Presence with TikTok

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Welcome to Alpha Social Media's comprehensive guide, where we uncover the intertwined dynamics of SEO and social media. In this in-depth post, we'll demystify the intricate world of SEO, and explore the profound impact of social media platforms, including the rising star, TikTok, on your website's performance. By the end, you'll be equipped with the knowledge to transform your digital strategy and achieve unprecedented online success.

Discover WHAT & WHEN to Post Weekly on Social Media

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Boost your social media reach with a balanced strategy. For audience growth, post weekly using diverse content like images, reels, and stories. For deeper engagement, make sure to be emphasizing solo images and carousels. Mix entertainment, promotional, inspirational, and educational content. Prioritize quality for success.

The SECRET to Meta's Algorithm

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Edge Rank is Meta's algorithm dictating content in a user's Facebook newsfeed. It operates on three principles: affinity score (user's connection to content), edge weight (value of user activities), and time decay (content relevance over time). The goal is to boost user engagement and ad revenue. For businesses, genuine user engagement is key for content visibility.

Is Your Social Media BENEFITING Your Customer Journey?

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Social media marketing boosts sales and engagement across various platforms. Adaptable for all business sizes, it aligns with the five-stage customer journey: awareness to advocacy. Different platforms serve different stages, like Facebook for awareness and Instagram for consideration. Success hinges on understanding goals, audience, consistent content, and metrics analysis. Avoid pitfalls like inconsistent messaging. A structured marketing funnel integrating social media is crucial for optimization.

TikTok FINED $12.8M, New Instagram Features and More News for April 2023

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In this jam-packed episode of Let's Talk Social, we'll delve into the recent £12.7m fine imposed on TikTok by the UK watchdog for misusing children's data, and how it impacts the future of the platform. We'll also explore Facebook's addition of a 'broadcast' channel chat option for Groups, giving admins a powerful tool for group communication.

6 Ways to Have BETTER POSTS on Social Media

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Welcome to this episode where you'll have the opportunity to learn six effective strategies for enhancing your social media posts. Our host, Rich, will be your guide as he delves into various topics that cover a wide range of techniques, from simple to complex.

How to Better GROW Your Socials in 2023 - Facebook, TikTok and More

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This episode does over how to best grow your social media pages in 2023 in order to turn your followers into customers or clients. Discover new tactics, how to spend time, and everything else you need to know from the experts.

Twitter, Mastodon, Elon Musk, AR/VR, and the future of tech...

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As you may have heard, Elon Musk purchased Twitter, and many things are now happening, including letting employees go, making major changes, charging for Twitter Blue, and more since the transaction. This change has led to many of Twitter's users saying that they will be leaving the platform and never coming back, leaving us to wonder: where will they go?

Top 5 Ways to get your Ads Moving in 2023 (feat. Noah Carper)

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Facebook is still fighting to be the social media network with the most active users. Don't forget that it still has Instagram underneath its belt. That's why it's important to use intentional Facebook ad strategies to ensure that you're not wasting your budget on ads that don't contribute to your bottom line.

Peoples' "Perfection Fatigue" Can RUIN Your Conversion Rate

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Impactful creative often takes cues from friends, peers, & creators to reach consumers. Are your consumers experiencing Perfection Fatigue?

Obtaining Social Proof

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Today, we will be going over what is called Social Proof. I have a definition for you and a couple of examples of it. This will be a pretty straightforward episode, but I think it should. Stok a couple of fires in your head on the topics related to social proof and the things you can do to leverage it to help with sales inside of the business.

4 Things That Will Kill Your Social Media Growth

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In this episode Rich discusses 4 things that are guaranteed to kill your social media growth. Are you making any of these mistakes? Read and find out!

YouTube V.S. TikTok

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Welcome to season 3 of Let's Talk Social! We're kicking off this season with Rich's thoughts on which social media platform will dominate the future.

HOW TO: Create A Social Identity - Posting Just Got EASY!

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SEASON 2 - EPISODE 14 This Blog is focused around creating a Social Identity for YOUR business. This can be difficult for people, but Rich makes it easy! Rich goes over what that is, how you can do that, why you should, and what benefits it holds for your business. Let's Talk Social!

This Could RUIN Your Business... My Digital Presence Overview For Businesses

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Be safe and get knowledgeable on how to maintain your business' online digital assets. We live in a day in age where you have to protect your digital assets and Rich teaches you how to get started. Make sure to check out more episodes at www.ltspod.com/

One Small Change That Makes a MAJOR Difference In Your Media - Let's Talk Social

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Rich is going to let you in a small change that will have big impact on the way your customers interact with your brand online. Finally, get more results for the same amount of effort (okay maybe a little more effort is needed). Make sure to check out more episodes at www.ltspod.com/

Why You HAVE TO Start Email Marketing If You're Not

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Rich goes over why you have to be in the email marketing game if you're not - especially if you're selling products online. He'll go over why you should start, some things to look for when shopping for what software/platform to use, and some tips to get started! Make sure to check out more episodes at www.ltspod.com/.

Growing Your Socials with Reels and TikToks - Feat. David Williams

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Rich interviews David Williams, a Colorado-based realtor who caught Rich's attention through his short form videos on his Instagram page. David has been growing his social channel very consistently and Rich wanted to share his experiences in doing so with you. Learn about how to take the leap and start, get some encouragement to keep going and finally grow your social media through the world's most popular content model.

Google Analytics is a MUST HAVE and It Has Some Changes Coming...

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Learn about what Google Analytics is and about the NEW Google Analytics 4 platform that is coming out soon. Making the switch from the old Universal Analytics to the new GA4 platform is going to be forced on July 1, 2023 so I hope this episode gives you some good insight and kick-starts the switch. Never be confused about where traffic is coming from, what content and pages are the most popular and so much more.

Elon Musk BUYS Twitter..Should Your Business Care? Here's My Take - Let's Talk Social

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Rich discusses Elon Musk's purchase of Twitter and what that means for the public. The reactions from Twitter users has been extremely polar. Some users fear the repercussions of Elon's views on free-speech, being that it is in inherently important for our democracy. In the past, Twitter has censored and deleted thousands of accounts for violating hate-speech and violence policies, however this process has been criticized for how its algorithm targets what is hate-speech. Will hate-speech and censorship become a bigger or smaller problem for Twitter? What do you think?

How Often You SHOULD Post on Social Media (It's NOT What You Think)

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How many times should you be posting on social media and specifically for each platform? You know, that does matter! The organic side of social media is what we will be discussing today, rather than the paid. That is about half of the puzzle that your business really needs to figure out when it comes to marketing and growing through social media practices.Organic social media refers to everything that is basically not paid, and promoted through a paid avenue. Even if you bought the photos from a photographer or paid for a video shoot, anything organically posted and how it organically performs without paid is called organic. 

Establish An Unstoppable Digital Presence That Keeps On Converting

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Rich tells you how to setup an unstoppable system for your business' digital efforts using a marketing funnel. This will require some note-taking and should leave you with some good takeaways that will help you get better at converting customers online and keep them coming back.

Get Your Instagram Audience to Convert in 2022

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Rich goes over how we can use our business' Instagram accounts to make more revenue year-over-year by going over a main strategy that can be applied to any business. How can we better monetize our Instagram accounts and turn our audience into customers? Instagram is the best monetization tool in terms of social media platforms. It has the most features in one place. You can do the most with it. Facebook can do a lot of the same things with features that Facebook offers, the platform itself is not a hundred percent media focused like Instagram is, though.

How To Make Your Business' TikTok Better (You'll Want to Know This)

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Rich goes over how we can make better TikTok videos and he also teaches you how to be more informed about the platform. Take the info from today's blog and use it the next time you go to create something, you've got everything you need! How we can make TikTok videos better? A lot of the ways that we can do that stem from knowing more about the platform TikTok itself, and keeping those things in mind while you are creating and posting the content.

Facebook Groups for Businesses are CHANGING!

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Let's Talk Social dives into why businesses should start Facebook groups, and why they are important for marketing. This article includes what content should be included, the differences of groups, and the new changes coming to Facebook groups! Make sure you understand the new feature before it rolls out. Be ahead of the game! Facebook groups are not only a great forum for subscription clients to interact with each other, learn from each other, they also pose questions to you/your team.

How BIG Problems Can Give You Lots of Content

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A recap of this week's episode about how a big problem can lead to a lot of content for your social media! Let's Talk Social discusses the tips and tricks to make your social media as good as it can be. Wanting to go viral? I know how you can! How do you get them to go viral more often? What is Facebook, Instagram and TikTok? What are these platforms looking for to make you go viral? Look what pleases the algorithm. So what we found that works, and this is a backwards thinking thing. If you've worked with me ever, or we've been on a project together, you know, I work backwards.

Why We're a Social Media Manager's Best Friend

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Rich goes over how Alpha can help out social media managers by raising the overall audience size and organic engagement. We're a social media manager's best friend because social media advertising (back-end campaign management) can be very time consuming and we stay up to date on Facebook and Google certifications so you don't have to. We always sit down with the current marketing team or social media manager and assess what the needs of the business are and how we can help. The right social marketing campaign needs to be created in order to successfully engage with customers.

5 Social Media Tips for Starting 2022

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Rich goes over 5 quick tips for attacking social media marketing in 2022. Social media marketing is a powerful tool in the social media marketer's arsenal. It offers an inexpensive, easy-to-use way to generate brand awareness and drive traffic to your website. But social media changes constantly, so it can be hard for social media marketers to keep up with the latest tips and tricks. That's why we've compiled our list of 5 social media marketing tips for 2022!

About Our Blog

Our blog is to help you get some more information about digital marketing and content creation. We've already learned it, so we're passing it on. Want to listen instead of read? Click below to listen to our podcast: Let's Talk Social.