Rich Haik

Rich discusses Elon Musk's purchase of Twitter and what that means for the public. The reactions from Twitter users has been extremely polar. Some users fear the repercussions of Elon's views on free-speech, being that it is in inherently important for our democracy. In the past, Twitter has censored and deleted thousands of accounts for violating hate-speech and violence policies, however this process has been criticized for how its algorithm targets what is hate-speech. Will hate-speech and censorship become a bigger or smaller problem for Twitter? What do you think?

How many times should you be posting on social media and specifically for each platform? You know, that does matter! The organic side of social media is what we will be discussing today, rather than the paid. That is about half of the puzzle that your business really needs to figure out when it comes to marketing and growing through social media practices.Organic social media refers to everything that is basically not paid, and promoted through a paid avenue. Even if you bought the photos from a photographer or paid for a video shoot, anything organically posted and how it organically performs without paid is called organic. 

Rich tells you how to setup an unstoppable system for your business' digital efforts using a marketing funnel. This will require some note-taking and should leave you with some good takeaways that will help you get better at converting customers online and keep them coming back.

Rich goes over how we can use our business' Instagram accounts to make more revenue year-over-year by going over a main strategy that can be applied to any business. How can we better monetize our Instagram accounts and turn our audience into customers? Instagram is the best monetization tool in terms of social media platforms. It has the most features in one place. You can do the most with it. Facebook can do a lot of the same things with features that Facebook offers, the platform itself is not a hundred percent media focused like Instagram is, though. As you can tell from the apps, there is a different look and feel to them and as you probably imagined, Instagram was started as a photo sharing app and ultimately turned into photo and video. Posting to Instagram, your options can look like a Story, a Reel, a normal post, or IGTV. With Facebook, you've got similar options, but the way that it's delivered to you is different. 

Rich goes over how we can make better TikTok videos and he also teaches you how to be more informed about the platform. Take the info from today's blog and use it the next time you go to create something, you've got everything you need! How we can make TikTok videos better? A lot of the ways that we can do that stem from knowing more about the platform TikTok itself, and keeping those things in mind while you are creating and posting the content. In order, we're going to talk about how long people use TikTok on average.How much time people spend every time they pick up the phone and get on the app, what that means for the way that we should create content as well as how long videos are and will be. Also, If hashtags are still a thing and a little bit about the algorithm as well, what we should do for the years to come in terms of planning, and how long do people use TikTok?

Let's Talk Social dives into why businesses should start Facebook groups, and why they are important for marketing. This article includes what content should be included, the differences of groups, and the new changes coming to Facebook groups! Make sure you understand the new feature before it rolls out. Be ahead of the game! Facebook groups are not only a great forum for subscription clients to interact with each other, learn from each other, they also pose questions to you/your team. That is so you can interact with people on a little bit deeper of a level, but they can also be a place for new releases to come out early. If you're someone that sells products, or if you have a new service that's going to come out, you want to have your loyal customers inside of your group, so they are able to get early access to products, or services. ‍

A recap of this week's episode about how a big problem can lead to a lot of content for your social media! Let's Talk Social discusses the tips and tricks to make your social media as good as it can be. Wanting to go viral? I know how you can! How do you get them to go viral more often? What is Facebook, Instagram and TikTok? What are these platforms looking for to make you go viral? Look what pleases the algorithm. So what we found that works, and this is a backwards thinking thing. If you've worked with me ever, or we've been on a project together, you know, I work backwards. I'm working backwards in the sense of like, okay, well, how do we know a video performed? Well, let's look at the end result of the performance that's working backwards, right? So then we look at data. We're digging through data and the way that Facebook and Instagram or Meta, now it breaks down the data into three categories for videos, and it is a three second video view, a ten second video view and a full through play. Play is called full through. It's roughly about 90% play. Most people don't know this, but it’s the way when you get a view. Say a video has a hundred million views on a video that you see on Facebook, a view constitutes three seconds of watching that video. That's it. Then someone clicks off, you get the little ping for the number. If they watch the entire thing, same attribution. ‍

Rich goes over how Alpha can help out social media managers by raising the overall audience size and organic engagement. We're a social media manager's best friend because social media advertising (back-end campaign management) can be very time consuming and we stay up to date on Facebook and Google certifications so you don't have to. We always sit down with the current marketing team or social media manager and assess what the needs of the business are and how we can help. The right social marketing campaign needs to be created in order to successfully engage with customers.

Rich goes over 5 quick tips for attacking social media marketing in 2022. Social media marketing is a powerful tool in the social media marketer's arsenal. It offers an inexpensive, easy-to-use way to generate brand awareness and drive traffic to your website. But social media changes constantly, so it can be hard for social media marketers to keep up with the latest tips and tricks. That's why we've compiled our list of 5 social media marketing tips for 2022!