Rich discusses Elon Musk's purchase of Twitter and what that means for the public. The reactions from Twitter users has been extremely polar. Some users fear the repercussions of Elon's views on free-speech, being that it is in inherently important for our democracy. In the past, Twitter has censored and deleted thousands of accounts for violating hate-speech and violence policies, however this process has been criticized for how its algorithm targets what is hate-speech. Will hate-speech and censorship become a bigger or smaller problem for Twitter? What do you think?
How many times should you be posting on social media and specifically for each platform? You know, that does matter! The organic side of social media is what we will be discussing today, rather than the paid. That is about half of the puzzle that your business really needs to figure out when it comes to marketing and growing through social media practices.Organic social media refers to everything that is basically not paid, and promoted through a paid avenue. Even if you bought the photos from a photographer or paid for a video shoot, anything organically posted and how it organically performs without paid is called organic.
Rich tells you how to setup an unstoppable system for your business' digital efforts using a marketing funnel. This will require some note-taking and should leave you with some good takeaways that will help you get better at converting customers online and keep them coming back.
Rich goes over how we can use our business' Instagram accounts to make more revenue year-over-year by going over a main strategy that can be applied to any business. How can we better monetize our Instagram accounts and turn our audience into customers? Instagram is the best monetization tool in terms of social media platforms. It has the most features in one place. You can do the most with it. Facebook can do a lot of the same things with features that Facebook offers, the platform itself is not a hundred percent media focused like Instagram is, though. As you can tell from the apps, there is a different look and feel to them and as you probably imagined, Instagram was started as a photo sharing app and ultimately turned into photo and video. Posting to Instagram, your options can look like a Story, a Reel, a normal post, or IGTV. With Facebook, you've got similar options, but the way that it's delivered to you is different.
Rich goes over how we can make better TikTok videos and he also teaches you how to be more informed about the platform. Take the info from today's blog and use it the next time you go to create something, you've got everything you need! How we can make TikTok videos better? A lot of the ways that we can do that stem from knowing more about the platform TikTok itself, and keeping those things in mind while you are creating and posting the content. In order, we're going to talk about how long people use TikTok on average.How much time people spend every time they pick up the phone and get on the app, what that means for the way that we should create content as well as how long videos are and will be. Also, If hashtags are still a thing and a little bit about the algorithm as well, what we should do for the years to come in terms of planning, and how long do people use TikTok?
Our blog is to help you get some more information about digital marketing and content creation. We've already learned it, so we're passing it on. Want to listen instead of read? Click below to listen to our podcast: Let's Talk Social.