Springfield Trading Co partnered with Alpha Social Media to overhaul their e-commerce presence. They needed better visuals and a more conversion-focused website to drive online sales of their curated goods.

Their site was outdated, slow, and lacked cohesive branding. Product images were inconsistent, and the layout didn’t support a smooth customer journey—leading to high bounce rates and abandoned carts.

We executed a full CRO-focused redesign, combining custom product photography, branded graphics, and a clean, intuitive user experience. The result: a faster, better-looking site built to convert.