Six Star Football’s existing platform struggled with an outdated design, unclear navigation, and limited mobile usability, which weakened user trust and engagement. The site lacked essential functionality like role-based logins, athlete-managed profiles, and a streamlined payment system for showcases and events. Internally, staff faced inefficient workflows for publishing content, managing users, and updating information. Overall, the platform wasn’t scalable or equipped to support the organization’s rapid growth across multiple states.