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The Alpha journal

Marketing ideas from the Alpha team

Notes on social media, content, video and web from the people doing the work at Alpha. Written for marketers who have to ship something this week.

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8/17/26
Google Ads vs. Meta Ads: Which Is Better for Your Business?
John Ashley
Meta Ads and Google Ads both offer distinct advantages. Here's everything you need to know if you are trying to decide which advertising platform is the best choice for your business.
7/29/26
The Benefits of Working With a Local Marketing Agency in Springfield, MO
John Ashley
From on-site content creation to a better understanding of the Springfield market, working with a local marketing agency offers a lot of benefits. Here are the top advantages you should know about.
7/10/26
Top Five Keys to Choosing the Right Marketing Agency in Springfield, MO
John Ashley
The marketing agency you partner with matters, Here are the top keys to choosing the right one for your Springfield, MO business.
6/26/26
Unlocking the Power of Influencer Marketing With the Meta Creator Marketing Hub
John Ashley
Influencer marketing offers a lot of powerful benefits, and platforms like the Meta Creator Marketing Hub make it easy for businesses of all sizes to start leveraging influencer-created content.
6/15/26
How Long Does it Take Paid Ads to Start Producing Results?
Paid ads can get your brand in front of potential customers immediately, but meaningful results often take time. In this blog, we break down the timeline of when to expect results from your paid ads.
3/2/26
Unlocking the Power of Social Media Marketing in the Midwest
Rich Haik
Did you know that nearly 79% of the population in the Midwest actively engage with social media? As businesses strive to capture the attention of audiences in this vibrant region, it's crucial to unde
12/12/25
Your Customers Check Social Media Before They Visit – Why It Matters More Than You Think
Most customers check social media before visiting a business. Active, up-to-date posts build trust, improve first impressions, and drive foot traffic through visuals, reviews, and real experiences.
11/17/25
5 Social Media Marketing Mistakes That Are Holding Your Brand Back
Learn the top social media mistakes holding brands back and how clearer goals, platform focus, authentic content, and data-driven strategy boost real growth.

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