Walmart Connect is powerful, but extracting full value requires expertise. Many brands, especially those new to retail media, struggle with campaign design, audience targeting, and budget allocation. Agencies fill this gap by combining retail media knowledge with category experience.
Agencies not only manage the technical aspects of Walmart Connect but also act as advisors, ensuring campaigns support larger brand objectives. Their external perspective helps avoid wasted spend and accelerates performance benchmarks.
Agencies have access to benchmarks across multiple categories. This gives them a clear view of which audience segments perform best and where budget should be prioritized. For example:
By handling these decisions, agencies shorten the learning curve and help brands avoid costly trial-and-error.
Advertising formats on Walmart Connect require different creative strategies. Search ads demand keyword precision, while display ads benefit from strong visual design. Agencies manage both sides—copywriting and design—while aligning creative with Walmart’s retail environment.
For example:
Agencies ensure the creative approach matches the intent of the shopper, leading to stronger engagement and sales lift.
One of the most valuable agency contributions is ongoing performance management. Walmart Connect offers detailed reporting, but many brands lack the bandwidth to analyze it thoroughly. Agencies translate raw numbers into actionable insights.
This includes:
For example, an agency managing a household goods client may discover that ads targeting refill packs perform better than starter kits. By reallocating budget accordingly, the brand maximizes efficiency without overspending.
An isolated campaign rarely produces lasting results. Agencies help connect Walmart Connect activity to other platforms such as Meta, Google, or Amazon. This creates consistency across channels and gives brands a unified view of performance.
A campaign promoting a seasonal product, for instance, can be supported by:
Agencies orchestrate these moving parts, ensuring Walmart Connect is fully leveraged within the wider strategy.
A mid-sized snack brand partnered with an agency to build its Walmart Connect presence. Initially, the brand invested heavily in display ads but saw limited impact. The agency restructured the strategy by:
Within three months, the brand saw double-digit growth in Walmart sales, confirmed through closed-loop reporting. The agency’s role was not only in execution but also in aligning campaigns with business goals.
Agencies play a critical role in helping brands succeed with Walmart Connect. Their expertise in strategy, creative execution, performance analysis, and cross-channel integration shortens the path to measurable results. By partnering with an agency, brands can confidently invest in Walmart Connect, knowing campaigns are designed, monitored, and optimized with precision.
