Single project
Elderfarms
Elderfarms is a wellness brand rooted in the power of elderberries and natural ingredients. Their mission is to create high-quality, immune-supporting products that are as good for the planet as they are for their customers. With a growing retail presence and loyal following, Elderfarms wanted their visual identity and packaging to better reflect their values of purity, craftsmanship, and trust.
Results
What actually happened
Elderfarms received the proofs and finals of the graphics needed for print on their packaging for the product.
What we were solving
Despite a strong product lineup, Elderfarms’ previous packaging lacked consistency across SKUs and didn’t clearly communicate the brand’s natural, premium positioning. The visual design felt dated and didn’t stand out on shelves or online. In addition, supporting brand graphics across social and marketing materials weren’t unified, making it difficult for Elderfarms to maintain a cohesive identity across platforms.
What we ran
Our team set out to refresh Elderfarms’ look with a packaging redesign that balanced clean modernity with the brand’s natural roots. We focused on refining color palettes, typography, and hierarchy to improve shelf impact and readability. Alongside the packaging, we developed a suite of supporting graphics and design elements that extended the new look into digital and social channels, ensuring a seamless brand experience from product to platform. The result was a refreshed identity that strengthened brand recognition and elevated Elderfarms’ presence in the competitive wellness space.
What we ran
Solutions used on this project
Each one links through to how we run it and who it suits.
The work
What we delivered
The visual output from this project, presented the way the client received it. Any figures shown inside these images are also written out above, so they can be read, searched and quoted.
Video
The work in motion
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