Ongoing retainer
Heartland Labs
Heartland Labs produces high-quality cannabis products, and our job was to showcase that quality through compelling visuals, strategic content, and community-driven engagement. We refined their social media strategy and brought brand consistency across every digital platform to reach a wider audience and build a stronger market presence.
Results
What actually happened
Organic engagement averaged 8.12%, several times the typical benchmark. Organic impressions climbed 52% and delivered 30.7K over twelve months, while organic followers grew 24%. Every bit of that was earned inside Instagram's cannabis restrictions, where paid amplification was never an option.
So thankful for Alpha Social Media! We are receiving more feedback and engagements from the public than ever before, they have revolutionized our social media and marketing presence which we really needed. Very responsive, professional and easy to work with. 10/10 recommend!
What we were solving
Heartland Labs faced Instagram's cannabis restrictions, which capped visibility and made paid amplification impossible. Community engagement was thin and branding was inconsistent across dispensary websites. The absence of branded merchandise meant missed opportunities to build recognition beyond the feed.
What we ran
We produced photo and video that matched Heartland Labs' branding while staying inside Instagram's policies, so reach was earned rather than bought. We built community around awards, new product drops, and content worth engaging with, designed branded graphics for dispensary websites, and developed merchandise that carried the brand identity off-platform.
What we ran
Solutions used on this project
Each one links through to how we run it and who it suits.
The work
What we delivered
The visual output from this project, presented the way the client received it. Any figures shown inside these images are also written out above, so they can be read, searched and quoted.
Video
The work in motion
Your turn
Got something like this to run?
Tell us what you are trying to move and we will tell you honestly whether we are the right shop for it.