Brands we have done this for
Where this has already worked
Browse the UGC library
Real creator content we have produced for brands, the same footage that runs in their paid campaigns.
User-Generated content that feels native, not sponsored
We turn your real customers and curated creators into your best marketers. UGC builds trust at scale: authentic, raw, and platform-native. Whether it’s unboxings, testimonials, or lifestyle footage, our UGC program blends performance strategy with real voice. It feels native on TikTok, trusted on Instagram, and powerful in paid media.
What is included
Talent Management
- Talent sourcing & briefing
- Content usage rights
- Creator vetting
- Performance-based payouts
- Content delivery tracking
Creative Direction
- Campaign concepting
- Moodboarding and inspiration pulls
- Visual storytelling alignment
- Art direction on set
- Creative briefs for team
Short Form Video
- Scriptwriting & storyboarding
- Filming for TikTok, Reels, Shorts
- Editing & motion graphics
- Hooks, CTAs, & cutdowns
- Aspect ratio formatting
UGC Coordination
- Talent sourcing & briefing
- Content usage rights
- Creator vetting
- Performance-based payouts
- Content delivery tracking
What happens after you call
Define the brief
We pin down the product, the hook, the objection each video needs to beat, and where it will run, since UGC for Meta is not UGC for a product page.
Match creators
We cast creators who fit your buyer, not just the ones with followers, and handle contracting, product shipping, and usage rights.
Film and review
Creators shoot to script. We review the cuts against the brief and send revision notes before anything reaches you, so you are not the quality filter.
Test and iterate
Finished videos go live, and where they run as ads we watch hold rate and cost per result. The next round gets briefed from what actually held attention.
In their words
Rich, we think you do an amazing job and think the world of you!
Darla Stringer, Owner
Rich and the team at Alpha were great at understanding not only what I wanted but letting me know about the things I didn't know I needed. They didn't try to sell me stuff I didn't need, if anything they kept me from overspending in certain areas. The team is really creatively gifted and brought my vision to life.
Curated UGC built to convert
This isn’t just another post. It’s social selling. We handle scripting, shooting, and editing to ensure your UGC lands right where it counts: in-cart. Ready to scale what’s already working? Let’s build a library of content that brings real influence from real people.
Need volume faster than a creator shoot allows? Alpha AI produces AI made product video, four to twelve videos a month delivered in three to seven days. It is built for brands that sell a physical product and want to test hooks and formats before committing to full creator production.
Freelancer, national agency, or us
Browse the UGC library
Real creator content we have produced for brands, the same footage that runs in their paid campaigns.
Common questions
What exactly is UGC and how is it different from influencer content?
UGC (user-generated content) is brand-related content created by real customers or creators: think testimonials, unboxings, demos, or reactions. Unlike influencer content, UGC isn’t about followers or reach. It’s about authenticity and conversion. You can use it in ads, emails, product pages, and more.
Does UGC really convert better than traditional creative?
Yes! UGC performs better because it feels real. It builds trust, improves engagement, and often lowers CPA. We’ve seen 2–3x performance lifts in paid campaigns just by swapping out polished ads for creator-led content.
What can we do with UGC once we have it?
Run it in Meta and TikTok ads, drop it into email flows, boost social engagement, or use it on PDPs to increase conversions. We’ll even optimize edits based on where it’s going so it lands hard.
What if we already have professional creative?
No worries! UGC doesn’t compete with polished creative, it complements it. Think of UGC as the social proof layer your brand ads can’t fake. We can use both in smart sequences: polished creative for branding, UGC for trust and conversion.
How is UGC priced?
Per batch of videos rather than per month. The number depends on how many creators, how many deliverables from each, and what usage rights you need. Whitelisting and paid usage cost more than organic only, so we settle that up front instead of after the videos are shot.
Do we have to send product?
Usually, yes. Creators need the thing in their hands for the content to look real. We handle the shipping logistics and track what went where. For service businesses and digital products we brief around demonstration and testimonial formats instead.
What usage rights do we actually get?
Whatever we contract for, and you know exactly what that is before the shoot. Standard covers paid media, organic and your own site for an agreed term. Perpetual and broadcast rights are available and cost more, because the creator is paid accordingly.
Tell us what is not working
We review your accounts before the call and turn up with a point of view. No pitch deck, no discovery theatre.