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CASE STUDIES
Brookline Doorworks
About
Brookline Doorworks, a trusted name in garage door services, partnered with Alpha Social Media to strengthen its digital presence and expand its customer reach. Our collaboration began with a comprehensive brand refresh, including custom logos, branding guidelines, and platform-specific icons. From a completely custom-built website to printed materials like flyers and business cards, every piece was carefully designed to reflect Brookline Doorworks’ commitment to quality and service.
Problems identified
Brookline Doorworks needed to grow its Instagram and Facebook audiences to improve brand perception and maximize the effectiveness of ad spend. Social platforms lacked visual cohesion and engagement, making it difficult to drive meaningful traffic to the website. Additionally, their Google presence wasn't fully optimized, leaving potential leads untapped and weakening their local SEO performance.
Our plan
We implemented a dual strategy: enhancing the visual and brand consistency across social platforms while launching targeted ad campaigns to increase reach and website visits. Simultaneously, we optimized Brookline Doorworks’ Google Guaranteed listing and aligned their SEO strategy with high-ranking, service-relevant keywords to secure more qualified leads. Alongside these core services, we delivered high-quality creative assets and maintained a flexible approach through several extra projects—ensuring the brand continued to evolve as the business grew.
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