Brands we have done this for
Where this has already worked
Google ads that capture demand
We build and manage high-performance Google Search campaigns that meet your customers exactly where they are, searching for what you offer. From keyword strategy to copywriting and landing page alignment, everything is optimized to drive intent straight to conversion.
What is included
Copywriting
- Voice-of-customer research
- Benefit-led product copy
- SEO-optimized writing
- Platform-specific tone
- Conversion-focused structure
Analytics Dashboard
- Pixel setup and testing
- Google Tag Manager config
- Custom event tracking
- Funnel tracking
- Cross-platform analytics sync
Pixel & Event Tracking Implementation
- Pixel setup and testing
- Google Tag Manager config
- Custom event tracking
- Funnel tracking
- Cross-platform analytics sync
Media Buying
- Budget & bid strategy
- Audience segmentation
- Platform-specific execution
- Performance tracking
- Creative testing loops
Retargeting
- Customer segmentation
- Lifetime value modeling
- Retention offers & timing
- Email/SMS retargeting
- Paid ad audience strategies
What happens after you call
Audit and tracking
We verify conversion tracking before anything else, then review search terms, quality scores, and what your budget has actually been buying.
Structure the account
Keyword research, a clean campaign structure, and ad copy written per intent instead of one message stretched across everything.
Launch and prune
Campaigns go live and we keep working the search terms report, adding negatives and cutting the spend that is not converting. Reporting comes monthly, or any time you ask for it.
Scale and report
Budget follows the keywords that convert. Reporting shows cost per acquisition and revenue, not clicks.
In their words
Alpha's team is always helpful and we love the work they have done for us, from the website to the graphics for our service trucks to making us stand out as one of the best providers on social media for garage doors in the 417.
Owner, Brookline Doorworks
Search strategy with real ROI
We don't just chase clicks. We track conversions. Our campaigns are built on data, refined with testing, and watched closely so your spend turns into sales.
Freelancer, national agency, or us
Common questions
Are Search Ads better than social ads?
They’re different tools. Social ads build awareness. Search ads catch people already in the market. If someone’s Googling “best collagen powder” or “leather weekender bag,” Search Ads can put you near the top of that list.
What kind of product brands benefit from Search Ads?
Brands with niche, high-intent products perform best: think supplements, home goods, skincare, tools, or tech. If people are searching for it, we can get you in front of them.
What do you handle in a Search Ads campaign?
We do it all: keyword strategy, negative keywords, ad copywriting, campaign structure, A/B testing, and ongoing optimization. We make sure your budget’s going toward clicks that convert.
Where do you send traffic from the ads?
To optimized landing pages or product detail pages that are built to convert. If your site isn’t ready, we’ll recommend tweaks or build conversion-focused pages to avoid wasted spend.
How does pricing work?
Management is separate from ad spend, and your budget goes directly to Google. The management fee reflects account size and how many campaigns we are running. You always see the split between our fee and your media.
What if our website is not ready for the traffic?
We will tell you before we spend your money. Sending paid clicks to a page that does not convert is the fastest way to waste a budget. Sometimes the right first step is fixing the landing page, not launching the campaign.
Do we own the account and the data?
Yes. We work inside your Google Ads account. Conversion history, keyword data and campaign structure stay with you, which matters more than people expect, because that history is what makes future campaigns cheaper.
Tell us what is not working
We review your accounts before the call and turn up with a point of view. No pitch deck, no discovery theatre.