Walmart Connect gives brands massive reach—and we make sure you show up strong. We build campaigns that align with real customer behavior to turn searchers into shoppers.
We optimize placements, creatives, and targeting within the Walmart ecosystem to maximize ROI. With Alpha, your ads work harder and reach farther.
We run Sponsored Products (search-based), Sponsored Brands (banner placements), and Display Ads (retargeting and category-level awareness). Each ad type supports different stages of the purchase funnel.
Walmart Connect targets a different buyer. Walmart shoppers often have different price sensitivity, loyalty, and buying behavior than Amazon users. It’s also tied closely to in-store sales data, giving it a unique advantage for omnichannel brands.
For Sponsored Products, we use your PDP content—so strong titles, images, and reviews are key. For Display and Brand Ads, we recommend using a mix of branded graphics and UGC-style visuals. Creator content that feels real can help your brand stand out and build trust, even in a crowded retail space. We can help source or shoot UGC to fit Walmart’s specs.
You need to be a Walmart Marketplace seller or have products listed in-store or online. From there, we handle campaign setup, targeting, creative, and optimization.