Influencer Marketing
Because trust moves faster when it’s peer-to-peer.
Brands we have done this for
Where this has already worked
Influencer partnerships that actually perform
We don’t chase follower counts. We build relationships with creators who genuinely align with your brand. From nano to macro, we connect you with influencers who bring credibility, spark conversation, and move product. Alpha manages the entire process: sourcing, vetting, negotiating, and overseeing the content strategy. What you get is real reach, authentic resonance, and results that don’t feel forced.
What is included
Talent Management
- Talent sourcing & briefing
- Content usage rights
- Creator vetting
- Performance-based payouts
- Content delivery tracking
Creative Direction
- Campaign concepting
- Moodboarding and inspiration pulls
- Visual storytelling alignment
- Art direction on set
- Creative briefs for team
What happens after you call
Set the criteria
We define the goal, the audience, and what a good partner looks like for you, which is rarely the account with the largest following.
Source and vet
We find candidates, check their audience and engagement for authenticity, then handle outreach, negotiation, and contracts including usage rights.
Brief and approve
Every partner gets a brief with the message, the must-says and the disclosure requirements. Content comes back for review before it posts, and that review is written into the agreement.
Launch and report
Posts go live with tracking in place, and you get reporting on reach, engagement and, where codes or tracked links are in play, the sales the program drove.
In their words
Strategic creator collaborations at scale
Our influencer campaigns are designed to build momentum and trust. Whether it's a one-off feature or long-term ambassadorship, we handle everything behind the scenes while your brand gets the spotlight. Let’s build influence that sticks and sells.
Freelancer, national agency, or us
Common questions
How is influencer marketing different from just sending free product to creators?
Influencer marketing isn’t about gifting. It’s about partnership. We vet talent based on alignment, not just follower count. Then we brief them, negotiate usage rights, and plan content that drives actual ROI. It’s not random outreach. It’s strategic creator collaboration that converts.
What platforms work best for influencer marketing?
TikTok, Instagram Reels, and YouTube Shorts lead the pack, but the right platform depends on your product and buyer. For beauty, TikTok’s top-tier. For food or home goods, Instagram still holds weight. We choose creators and platforms based on where your audience actually shops and scrolls.
Who owns the content once it’s created?
By default, the creator does, but we negotiate full usage rights upfront. That means you can repurpose the content in paid ads, on PDPs, in email, and more. We make sure your investment stretches as far as it can go.
How do you choose which influencers to work with?
We don’t guess. We vet. Every creator we recommend is screened for audience match, engagement quality, content style, and past brand performance. We also look at their niche credibility. You’re not just buying reach. You’re buying influence with your exact customer.
How is influencer marketing priced?
Two parts: our management fee and the creator fees, quoted separately so you see exactly what each partner is paid. We do not quietly mark up creator rates and present it as one package number.
What if a creator says something off brand?
That is what the brief and the pre-post review exist for. Every partner gets the message, the must-says and the disclosure requirements in writing, and we review content before it goes live. Contracts cover takedown if something still slips through.
Can we run their content as ads?
Only if we negotiate for it, and we usually do. Paid usage and whitelisting are agreed and priced at the contract stage. Running a creator's post as an ad without those rights is a fast route to a legal problem.
Tell us what is not working
We review your accounts before the call and turn up with a point of view. No pitch deck, no discovery theatre.