3 Posts You Should Be Making Before Launch Day

Have you ever been waiting for a product to drop—and by the time you finally add it to cart and hit checkout, it’s already sold out?

Yeah. That’s not an accident.

The brands that create that kind of chaos don’t just post once the product is live and hope for the best. They build hype before launch day ever hits. They tease what’s coming and drop just enough info to get people ready to click “buy” the second it goes live.

Meanwhile, most brands are still silent until go-time—and wondering why their launch flops.

Here’s how to fix that.

You don’t need a massive campaign. Just 3 smart posts that prime your audience and set the stage for a launch that actually lands.

Let’s walk through them:

1. The Teaser Post

What it is: A soft preview of what’s coming—focused more on vibe than detail.

Why it works: It creates mystery, generates saves, and gives you a way to say “It’s coming” without giving it all away. This is where FOMO starts to build.

How to use it:

• Show a sneak peek of a product or texture
• Use a countdown, blurred image, or “get on the list” CTA
• Match it to the platform vibe—moodboard on IG, raw preview on TikTok, poll on Stories

Example:
“Something new is coming this Thursday 👀 Hint: it pairs well with cozy socks and a second cup of coffee.”

After you've peaked their interest, move to tell them what you're doing.

2. The Educator Post

What it is: A breakdown of the product and why it matters—without waiting for the actual drop.

Why it works: If someone doesn’t understand what makes your product different or useful, they’re not going to buy it—no matter how cute the launch graphics are. This post does the heavy lifting up front.

How to use it:

• “Why we made this” or “What makes this product different”
• Product features, but keep it conversational—think TikTok voiceover, not spec sheet
• Bonus: talk about who it’s for (this makes people self-identify as your buyer)

Example:
“We kept hearing one thing: ‘I need a sweatshirt that works for work and weekends.’ So we made it. Here’s what’s different about our new drop…”

Then give them the proof it does what it's supposed to do.

3. The Social Proof Setup

What it is: You warming the crowd with validation—before the pitch.

Why it works: People want to buy what other people are already hyped about. This is how you build that energy before the drop even hits.

How to use it:

• Share BTS of the product getting packed, worn, or sampled
• Feature reactions from testers, influencers, or your own team
• Use quote overlays, reposts, or first-look content to spark trust

Example:
“We let a few friends try it early. This was the reaction ↓ (Spoiler: it’s exactly what we hoped for).”

What It All Comes Down To:

Launch day should be the payoff, not the start. By full product launch, you want your new product flying off the shelf. If you're only talking about your product when it drops, you're already late.