Ongoing retainer
Ski Shack
The Ski Shack is southern Missouri’s watersports headquarters, a full-service marine dealership with three locations in Springfield, Branson (Indian Point on Table Rock Lake), and Shell Knob. They sell new and pre-owned boats from brands like Malibu, Axis, Nautique, and Bennington, plus wakeboards, water sports gear, apparel, and accessories.
Results
What actually happened
We ran monthly content shoots and used email to re-engage past customers while managing ads, social, and the site across all three locations. That mix produced 452 phone calls, more than 3.6 million video views, and a $1.39 cost per click — giving Ski Shack consistent inbound without an in-house marketer.
What we were solving
When The Ski Shack lost their in-house marketing associate, they needed an outside partner who could still operate with the same feel as someone on staff. Juggling multiple platforms and three locations made that search difficult... until they reached out to Alpha.
What we ran
We stepped in as an extension of The Ski Shack team, handling website updates, social management, and content creation so all three locations stayed consistent. From there we ran email campaigns, Google Ads, and social ads to keep inventory and services in front of the right people, then tied it together with CRM automation so leads and follow-ups didn’t fall through the cracks.
What we ran
Solutions used on this project
Each one links through to how we run it and who it suits.
The work
What we delivered
The visual output from this project, presented the way the client received it. Any figures shown inside these images are also written out above, so they can be read, searched and quoted.
Video
The work in motion
Your turn
Got something like this to run?
Tell us what you are trying to move and we will tell you honestly whether we are the right shop for it.