Multi-phase project
Pivotal Meats
Pivotal Meats, a Southwest Missouri–based regenerative farm delivering 100 % organic, grass‑fed meats to customers nationwide, partnered with Alpha Social Media to elevate their visual storytelling and bring their “farm‑to‑table” ethos to life.
Results
What actually happened
Engagement climbed 240% against their previous content and site sessions rose 40%, while the content library doubled in size. Beyond the shoots we took over branding, rebuilt the website and product listings, ran CRO on the store, and managed social. The work sharpened the brand ahead of a sale, which closed in April 2025.
Rich and the team at Alpha were great at understanding not only what I wanted but letting me know about the things I didn't know I needed. They didn't try to sell me stuff I didn't need, if anything they kept me from overspending in certain areas. The team is really creatively gifted and brought my vision to life.
What we were solving
Their existing photo and video assets weren’t fully capturing the authenticity and premium quality of their brand. The farm setting, livestock, and product story had strong potential but weren’t being showcased at the level required for premium direct‑to‑consumer marketing.
What we ran
We executed a content shoot at two different locations, capturing high‑quality lifestyle and product imagery that reflects the regenerative farming practices, organic livestock, and natural surroundings. Parallel to that, we produced UGC‑style videos designed to feel authentic and shareable, featuring real farm moments, product use‑cases, and behind‑the‑scenes storytelling. These assets were delivered in formats optimized for social media, website use, and email marketing.
What we ran
Solutions used on this project
Each one links through to how we run it and who it suits.
The work
What we delivered
The visual output from this project, presented the way the client received it. Any figures shown inside these images are also written out above, so they can be read, searched and quoted.
Video
The work in motion
Your turn
Got something like this to run?
Tell us what you are trying to move and we will tell you honestly whether we are the right shop for it.