BTS of Content Capture Sessions: From Research to Asset Delivery

As an Organic Social Specialist with Alpha Social Media, content sessions are a vital part of my job. Content Sessions vary from client to client, but the overall process remains fairly the same. Believe it or not, there's a lot that goes into my monthly content sessions with my clients - from research to planning and prep, there's a definite strategy to each scheduled session.

Research

The research phase can differ depending on the stage of the agency process that my client is in. If this client is brand new to working with our company, then my initial prep is spent researching the voice that this client has used on their social posts in the past as well as the type of content that they prefer to post on their page. We typically go over these questions in our client onboarding phase, and then I dive deeper into that research before my content sessions with the client. If this is an established client, my research before these sessions typically consists of researching current trends and finding things that work well with my clients' vibe!

Planning

Once I've done that initial research and have determined the type of content I'd like to capture, I make myself a shot list. This is helpful for both me and the client as we have a limited time scheduled each month and we need to stay on track and ensure that we capture all necessary elements in a single session.

If I know that I have a schedule session coming up, I like to make sure all of my devices are charged up and ready to go. This can include lights, cameras, lavalier microphones, and more. Believe it or not there are a lot of gadgets that can be used to film Reels and TikToks that you see on social media!

Let's Capture Some Content!

On the day of the session, I like to make sure I start off my morning by taking a look at my shot list, making sure all devices are charged, and I'm ready to go.

I usually start each content capture session by catching up with my client, and seeing if there are any important events that they have coming up that they want me to include in this content capture session or to plan ahead for.