Edge Rank is Meta's algorithm dictating content in a user's Facebook newsfeed. It operates on three principles: affinity score (user's connection to content), edge weight (value of user activities), and time decay (content relevance over time). The goal is to boost user engagement and ad revenue. For businesses, genuine user engagement is key for content visibility.

Social media marketing boosts sales and engagement across various platforms. Adaptable for all business sizes, it aligns with the five-stage customer journey: awareness to advocacy. Different platforms serve different stages, like Facebook for awareness and Instagram for consideration. Success hinges on understanding goals, audience, consistent content, and metrics analysis. Avoid pitfalls like inconsistent messaging. A structured marketing funnel integrating social media is crucial for optimization.

Boost your social media reach with a balanced strategy. For audience growth, post weekly using diverse content like images, reels, and stories. For deeper engagement, make sure to be emphasizing solo images and carousels. Mix entertainment, promotional, inspirational, and educational content. Prioritize quality for success.

The article underscores targeting the 'ideal customer' for website optimization. It stresses aligning content with customer journeys, debates A/B testing's efficacy, emphasizes mobile-first design, and values on-page optimization, schema, and backlinking. Continuous monitoring and expert advice are vital for the best outcomes.

In this jam-packed episode of Let's Talk Social, we'll delve into the recent £12.7m fine imposed on TikTok by the UK watchdog for misusing children's data, and how it impacts the future of the platform. We'll also explore Facebook's addition of a 'broadcast' channel chat option for Groups, giving admins a powerful tool for group communication.

This episode does over how to best grow your social media pages in 2023 in order to turn your followers into customers or clients. Discover new tactics, how to spend time, and everything else you need to know from the experts.