Ongoing retainer
Brown Derby Wine Center
Brown Derby is Springfield Missouri's largest beer, wine, and liquor store. With 15 locations alongside the Wine Center and Marketplace and the Derby Deli, Brown Derby is a staple for the local area.
Results
What actually happened
Within 2 months, Alpha was able to establish a working flow alongside the entire Brown Derby team across all 16 locations. We drove the largest amount of online attention to the brand they had ever seen resulting in a huge uptick in online sales and media production.
What we were solving
Maintaing a consistent posting frequency while trying to keep up the amount of content needed to do so was a challenge. As social media became a major influence in the local area, we acted fast to put together a strategy for the largest retail player in the space.
What we ran
Alpha decided that a comprehensive approach with weekly product pick-ups from their locations would allow us to be diverse in the content while keeping a pulse on the new arrival items. We implemented online ordering, live streams, email blasts, and on-site photoshoots that captured the true offering BDWC had for Springfield.
What we ran
Solutions used on this project
Each one links through to how we run it and who it suits.
The work
What we delivered
The visual output from this project, presented the way the client received it. Any figures shown inside these images are also written out above, so they can be read, searched and quoted.
Video
The work in motion
Your turn
Got something like this to run?
Tell us what you are trying to move and we will tell you honestly whether we are the right shop for it.