In a world of many different aspects of taking pictures or capturing content, branding photography in itself is a whole new subject! It's not just about getting any type of picture for a company but capturing a brand's vision and voice. Could be as simple as seeing the faces of the people who work there. But why stop there? It could either be showcasing your products in a real-life setting or showcasing a person utilizing said products. Either way, showcasing who you are as a company is an important factor for your brand. Have you ever been scrolling through social media and came upon a page and once you went on their site or social media page and there was nothing but maybe a random picture of a dog or maybe just a quote but nothing else on the feed? You get a gut feeling wondering if that company is an actual company or not even sure what that company does. We don't want that!
There is always a strategy behind branding photography too! We don't arrive without a plan that is created by your social media manager. We learn who you are as a company and plan a shot list that best fits your brand and mission. Even something as little as getting a picture of employees working at their desks or smiling customers talking at the front counter. A visual representation of the company to showcase to your clients!
That's not even all, these photos you can utilize throughout all aspects of the company. Through your website, advertising, billboards, table toppers, and posters, the ideas are endless! Having high-quality photos is essential as a company for a multi-case! Some images you find across the web could have a terrible pixel rate and be completely blurry. It's best to showcase your company as top-notch!
