Invoicing for Social Media Marketing from the Inside -Out

I dig into the realities of invoicing for social media marketing, why it’s an investment, and how to approach it with a clear, honest mindset.

Written by:
Kelly Buffington
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I wonder sometimes if folks- aka business owners, really budget for marketing? or specifically for social media marketing. It's kinda fluff anyway...right? Plus, sales are marginal now, but I know they'll pick up.

We live in a world fueled by pay-ya-later programs and gimmicks. It's no wonder we, as grown ups, sometimes may go-with-the-feeling or go-with-the-flow, without necessarily being realistic about our expectations and expenses. Now, I'm not meaning to be insulting here, but honestly how prepared are we for the "what-ifs" of life? Especially as they effect our income flow, and respectively, our outflow. The truth is: S*** happens! Count on it! They say the only thing that never changes is change. So what do we do? Hide under a rock? Do nothing & hope for the best? I have actually seen the latter in action & it's as they say, "hard to watch."

So, since I'm talking like I know what not to do...what do I think we/YOU should do? First, be 100% honest and realistic about average monthly cash flow. Social media marketing is an investment; it's an investment that typically takes some time to see real, tangible results. And by the way: if you're not properly "looking" for results you wont' see any. What does that mean? How will you know how you're getting new, paying customers unless you find a way to track where they come from. Was it your website? Your Facebook page cracks them up, so they had to check you out? Maybe they Googled somebody else & you came up first? You gotta ask!! If you're not tracking new leads, how will you know what's working and not working? And again, it takes more than 30 days to see results. Be patient.

Second, trust the experts; let them do what they know best. But, speak up! If something isn't vibing with you or doesn't feel like it's right for your brand....don't let yourself get into to something that isn't genuine for you. Ask for more options, different options, expanded programs or maybe abbreviated packages. Social media marketing is not a one-size-fits-all by a long shot. Seek out what fits your business plan and your wallet.

In a nutshell: be honest with yourself, to your brand, and to your social media marketing parter! It'll pay off in the long run.

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