Introduction
As creatives, it can get overwhelming consistently making content. After awhile it can be a daunting task if you are running out of ideas to post about each month. A great way to combat the content blues is utilizing Holidays and Microholidays. They can serve as content that is new and fresh to your audience, especially if they are not used to seeing it from your page. Holidays and Microholidays can keep your content relevant and engaging to your audience.
Why Holidays Work on Social Media
People tend to enjoy content that matches their interests, and what is happening in real life if it is timely on social media. People want to be able to relate to content on the internet, so the more relatable the content is, the more people will engage. Holidays and Microholidays create a natural way to post, start conversations with your followers, and celebrate the things going on/around your community. Your brand will feel "in the moment" which is very relatable to people!
Holidays to Utilize
Examples of major holidays that you could utilize on your social media pages are Christmas, New Years, Fourth of July, and Halloween! Ideas that you could incorporate into the holidays are sale promotions, themed visuals, and you could also do a customer appreciation post to make it even more relevant to your business.
One part of holidays that people forget about is the seasonal shifts. From Spring cleaning tips, to winter specials, utilizing the seasons is useful because the audience is typically already anticipating a shift for a new season. For example, if you had a boutique, you would start posting fall content rather than summer content once it hit the end of August because people are excited to see the new fall apparel.
Local activities and city wide celebrations are a great way to also garner engagement because that content is relevant to what is happening around your community.
Choosing Holidays For Your Business
You might be thinking..."If I post every holiday then my calendar is going to look insane!" Yes! You would be correct. My advice to you is to pick and choose what Holidays / Microholidays are the most applicable to your business. Make sure that the things you are choosing to post about align with your brand values, and industry, and make sure that you are still speaking to your audience. Not every holiday will be a fit, and that's okay!
Final Thoughts
Utilizing Holidays and Micro Holidays are a great way to freshen up your content, make your page more relatable, and create more dynamic content. It's not about perfection, but more so to build community and connection. If you posted 1 holiday per month, that is enough to break up the scroll for people. If you are in need of help in planning your content calendar, or finding fun holidays that apply to your business, let's chat.
