You wouldn't let your customers in your brick-and-mortar if you hadn't swept in 5 years, would you? Then why is your website any different?
What is a Web Designer?
Modern marketing agencies tend to employ web designers rather than developers. One of the largest reasons is the rise in no-code tools, which make it easy for designers and business professionals to design, build, and ship websites and apps at astonishing rates. Market adoption of these tools has been swift. By 2025, 70% of new applications will use low-code or no-code technologies, up from only 25% in 2020.
Web designers craft engaging user-focused websites with an emphasis on beautiful UX/UI. Designers can make changes, faster, easier, and with the same robustness that developers could. But this isn't a comparison between devs and designers, no code tools have evolved but a talented developer can be an unmatched force.
What Skills Should You Look For In A Web Designer?
Your designer has to understand the basics of web development! Here are some key skills to look for:
- Design Thinking
- Proficiency in HTML, CSS, and JavaScript (Yes all designers should be familiar with these if you're going to design for the web.)
- UI/UX Expertise
- Ability to understand and create SEO-Friendly designs. (The coding knowledge will help with this.)
Arguably most important: Expertise with software like Figma, Sketch, and Adobe XD. These tools make it easy to wireframe and design quickly which can drastically improve your workflows.
How To Choose The Right Web Designer For Your Business
Please review portfolios and case studies! Why even talk to a designer if you don't think their work is any good? (You can check out some of our work here Portfolio ;) ). Make sure to read client testimonials and reviews, there's nothing worse than a project that should have taken weeks but ends up taking months. Now an incredibly important evaluation, does the designer's work align with your brand's style and goals?
If you can confidently say your designer achieves these things, then my friend, you've found yourself a good web designer.
A talented designer can transform your digital storefront (Whether you're an e-commerce business or a manufacturer your website is just as important as your brick-and-mortar). Make sure to do your due diligence and follow our advice when looking for a designer! Or you could just work with us!
