Every company has its unique voice. I'm here to listen and capture that voice and turn it into something visual for your clients to understand your voice whether it be corporate, family-based, fun, or grunge from a wide range of product images to expressing a company's values and work environment.
Photography comes not only from a concept but also from creativity. You can't just aim and shoot and hope for the best when capturing an image. There are so many aspects to reference and keep in mind while creating and capturing an image—lighting, mood, purpose, idea, composition, etc. Knowing your gear is another important factor, it might appear complex but there is so much more to taking an image than clicking the shutter button. You have to analyze the full scene, when I say that I mean there is background, your main focus, and the overall feel of what you are capturing.
There are so many aspects of editing too. Now with AI involved another door has opened for a wide variety of editing too. Although you don't want to rely on AI alone. Just like anything new there is always room for improvement. For instance, when generating say a hand holding a coffee cup it will have a hand of course holding said coffee cup but the hand will have more than 5 fingers sometimes or just the detail of the hand is just not normal. Even the coffee cup might be a bit warped. Although, someone scrolling might not catch those small defects but it's something like myself would see first before the overall concept of the image.
Overall, the product images, a company's content on their social media or even concepts of an image for an advertisement each has its own value and purpose. With all of that said, utilizing all of those key aspects, is important for each photoshoot because not every company has the same voice.
