Let’s be honest - people judge books by their cover. When it comes to your business, your website is your first impression. It only takes a few seconds for someone to decide they trust you, like your vibe, or if they want to check out a different book.
You can be the best in the business, but if your website doesn’t reflect this, you can send the wrong message to potential customers. Most visitors won’t stick around to see what you have to offer.
So how do you know if your site is holding you back? Here are 3 clear signs to be looking for:
1. Your site feels outdated
I love early 2000s internet. But if we’re being real, the appeal is all nostalgia. If your site looks like it was built in 2005, visitors will assume your business isn’t up to date. Design trends change constantly. This doesn’t mean we need a new site every time some new design trend pops up, but updates every few months and a refresh every few years is best practice.
2. It’s not great on mobile
This one is non-negotiable. Over half of global web traffic is coming from mobile devices. Not accounting for mobile users is alienating half of your visitors. Things should load fast, text should be readable, users shouldn’t have to scroll right or left or zoom in to view content. A frustrated user is not a returning one. Your site should prioritize mobile functionality.
3. Making simple updates is a headache
If you’re needing to reach out to a developer or tech expert to switch out pictures or text, your backend is not working for you. Your site should be easy and flexible to maintain. ASM designs with the client in mind. If your current setup doesn’t allow for updates, come talk to us.
Your website should reflect where your business is now. If your site feels like it’s stuck in the past, let us help you bring it up to date!
